ManipuShame 

ManipuShame or ManipuShamed, is the state of being shamed back into old habits, after previously being told that very same habit was uncool. ManipuShamed is when a market is so oversaturated, that companies have to shame consumers in the other direction to buy an old trend. It is the art of shaming and manipulating someone at the same time, especially a consumer. It is specifically done to change buyer behavior or spending habits.

High-waisted jeans are back, because we are being ManipuShamed into the mom jeans we rejected for skinny jeans. A good pair of skinny jeans can last for decades. So, companies have to manipuShame us into buying something else, like an old trend, ie. high-waisted mom jeans. High waisted jeans are not new at all. Companies manipulated us to stop buying high-wasited jeans, by calling them "mom jeans". We stopped buying mom jeans 10 years ago, in favor of skinny jeans. Companies can't sell more skinny jeans, because everyone now has a pair. So companies have to manipuShame us back into buying loose-fitting, high-waisted jeans, ie. mom jeans. How else will companies make money?

ManipuShame by Bran Stark May 1, 2019