Logoprep

The dominant aesthetic of the mid-2000s. People wore clothing from Abercrombie & Fitch, Hollister, Aeropostale, American Eagle, and Pink that had large conspicuous logos and minimal detail. Other important accessories were Ugg boots and yoga pants. "Logoprep" was first coined on the Silent Generation podcast

Person 1: Why is that gen Z girl wearing an Aeropostle hoodie? It's so basic
Person 2: She's going for a Logoprep look