A brand of of naturally alkaline mountain spring water from the Austrian Alps in a tall boy can. It’s meant to look like a beer can but the design is also reminiscent of energy drinks like Monster & Reign to.
Aggressively marketed to
straight-edge punk rockers, healthy heavy
metal hipsters,
edgy teetotalers who don’
t want to stand out among drinkers,
people ditching energy drinks & kids who want to look like they’re drinking a something they aren’t supposed to.
Most fans seem to eschew soft drinks like soda as well but the carbonated version is much softer like
beer (likely intentional so
people trying to quit booze can experience a similar mouthfeel.)
Also has a charity element & environmentalist message; they donate a percent of proceeds to charities that clean ocean pollution & educate about how aluminum is much more recyclable than plastic. This makes it appealing to the socially-conscious crowd as well.
Brand is known for funny violent ads that trigger boomers & older Gen-Xers, purposely over the top &
edgy videos , turning hate comments into
metal & punk albums, making short films about murderous canned water from
hell & inviting their customers to contractually sell their soul in exchange for water & a free tshirt.
Haters will say the buyers actually worship satan or only single dads with fragile masculinity like the product.
“Water is not
yoga, water is Liquid Death”
“Grab a can of Liquid Death before it disappears”
“That's probably thrilling to your investors
Water for heavy
metal hipsters”
“LaCroix helped me quit CocaCola, Nixie helped me quit energy drinks, Liquid Death helped me quit
beer, Oatly helped me quit cow’s milk.
