Lesufism 

False assumption that rushing to a fresh scene of an incident marshalled by the media instils public confidence that politicians are doing their jobs.

“The stupid phenomenon “Lesufism” was pioneered by the MEC for education” .
"Over the years, South African Police Minister has mastered lesufism".

“At a media press conference, MEC for education was called out by a journalist for using lesufism strategy to allure voters for the upcoming local elections” .

“He is still new in the game; he will never eclipse warra who formulated lesufism strategy”.

Lesufism by Tumishi_hloni May 4, 2022

Lesufism 

The act of looking busy by employing strong PR, cameras and a smart use of social media, especially Twitter, to garner mass support and appeal to the community as though you're actually doing your job, when you really ain't doing shit.

Kgosientsho Ramokgopha exhibits very good lesufism skills.

Minister Bheki Cele and Premier Panyaza Lesufi are masters of lesufism.

Lesufism by QueMirasBobo? May 18, 2023

Lesufism 

Lesufism (noun)
When a politician or public figure makes sure they’re seen doing something — usually with cameras rolling — even if nothing changes afterwards.

Example:

> “The minister came, took photos, and left before anything was fixed. Classic Lesufism.”

Origin:
From Panyaza Lesufi, a South African politician known for being visibly present at every event. Used humorously to describe performative leadership — doing things for show, not results.

See also: Showboating, PR stunts, Mbalula moments, Bheki Cele vibes.

We had hope something was going to change since the minister came well in time with the media not knowing that it was an act of lesufism.

Lesufism by Mindlosi October 9, 2025