Legitimation
When a luxury brand licenses its name, logo, or style to a much cheaper product brand to offer a more affordable price, yet they have nothing to do with the manufacturing or sales process, it's basically their own legit version of a counterfeit.
Audemars Piguet did a collaboration with Swatch, but basically, it's just a cheap Swatch watch—a total Legitimation.
Legitimation by Jamie cheeze July 8, 2026
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