The principle that describes that the design of a logo must be fully comprehensible, in the same manner, when translated from black & white to color. The principle was developed in the 21st century by Brooke Kocian, an avid designer and artist.
That logo doesn't follow the Kocian Principle, because there are two different messages presented I see the black & white versus the color version.
by Biggie PA April 14, 2010