an effect based off of a guy on tiktok named keith lee who goes to restaurants and rates the food. a lot of times this way he saves small businesses by making them known
When Keith Lee (tiktoker) reviews either small restaurants or huge corporation(s) food and (if positive) results in a massive increase in sales of the restaurant
Person 1: Hey, did you see that restaurant get the Keith Lee Effect?
The Keith Lee Effect is when a struggling restaurant soars in profits and popularity seemly overnight after a review of the restaurants food is posted on Tik Tok by food reviewer, Keith Lee.
Person 1: “Wow! Look how long that line is! I don’t remember that place ever being that popular before.”
Person 2: “That’s the Keith Lee Effect. He posted a review of the place a few days ago on Tik Tok and it’s been super busy ever since.”
The Keith (Lee) Effect is the sudden financial improvement of small food chains. This effect has been named after a Tik-Tok legend named Keith Lee, who has taken over 2022 and 2023 and helps/promotes small businesses by rating their food on his page.
OMG, Mom, Keith Lee rated our food. Get prepared for The Keith (Lee) Effect ! <3