A rare breed of a character that raises other human beings buzz levels by a minimum of 6 notches within a 20 metre radius. Also, has the ability to talk about Public Enemy for a solid 37 minutes without breathing but may produce over enthusiastic hand movements/gestures whilst doing so that do have the capacity to offend the weak willed amongst us. Highly likely to pass out in a nightclub around the 2am mark due to consuming too many ales.
A typical quote from a Hype Merchant would be along the following lines...'My buzz levels were off the richter in the warm up, unbelievable scenes...'
by Nottsborough FC January 7, 2013