An exclamatory statement: A quick and disgusting way to remind everyone That a bowl movement is inevitable. Also used to describe situations that share thematically and emotively the same concept.
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.
Looking or experiencing something nice after witnessing something horrid like a disgusting gif or a disturbing video. Typically used as eye bleach are nice images of whatever makes the disturbed person happy.