When you go to cook up some potatoes but you forgot what potatoes are and you think they are poisonous you don't cook or eat them and after a while they grow so big that the house explodes.
Try not to be potato forgetful today or this house will be no more.
Oh no, There was a dude that was potato forgetful today and made the building explode, Silly potato forgetfulness people.
A person you hate intensely not because they deserve such hatred but because they serve as a focus for your general hatred. A healthy way to dispense with excess animosity.
Jake's not really that big an asshole. He just serves as my hate sink.