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1. A holiday technically recognized by some national organization, but mostly leveraged for marketing purposes, most notably on social media.

2. Stupid holidays celebrated only by brands on social media

Example: National insert food day, national insert profession appreciation day, etc.
Brand: I need more likes on my Facebook page.
Marketer: Let's use a fauxholiday like National Donut Day to give away free donuts in exchange for Facebook likes.
by MadMarketeer October 10, 2014
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