The act of "transforming" oneself , like becoming skinnier and better looking. They would also change everything like; eating habits, hairstyle(s), dress, they even might omit certain
people from their lives to make themselves look better (i.e someone hanging out with
people that get in trouble a lot and
don't want to be "one of them"), their actions(i.e if your really obnoxious, you settle down and act more mature, and if you are quiet, you act more openly), concentrating more on work(i.e like trying to get a raise or even trying to get a better
job) and basically whatever they think
will make themselves look better to other people.
Nicole Richie EGOIZED herself by becoming skinner and acting more mature, which made her even more famous.
Mike realized that being the
funny fat
guy wasn't
funny anymore and was going to egoize himself by getting skinny and rub it in everyone's face.