Douyin makeup

A stupid name made up by Westerners to describe a diverse range of makeup styles originating from China. "Douyin" is the original Chinese version of TikTok but the majority of makeup trends in China do not originate from Douyin at all. Chinese makeup is also often misattributed to having origins in Japan or South Korea despite being distinctive from them. It is common practise for people in the West to tag images and videos of Chinese women on social media with hashtags like "japancore" or "kbeauty". A notable case involved the "manhua lash" trend in China being rebranded as "manga lashes" when they became popularized in the West. One of the most popular Chinese makeup styles is "chunyu", which is an entire aesthetic in itself.

Person 1: Oh my gosh, I love Douyin makeup.
Person 2: You can just call it "Chinese makeup". Refusing to do so is quite Sinophobic.

Douyin makeup by yansuwan December 27, 2022

Douyin makeup

A way of saying "Chinese makeup" for people who are too racist to simply just say "Chinese makeup". The phrase "Douyin makeup" is mostly used in Southeast Asia, Latin America, and the West but never within China itself. When they aren't calling it "Douyin makeup"; they might call it "Korean makeup", "Japanese makeup", "East Asian makeup", or "Xiaohongshu makeup" since Sinophobia makes people want to use any adjective other than “Chinese” for something they find aesthetic. They think "Chinese" is a dirty word.
Non-Chinese people constantly steal content from Chinese social media to put it onto Western websites such as Pinterest, TikTok, and YouTube (such as Dear Peachie). They rebrand Chinese things as Korean, Japanese, or broadly "East Asian". These non-Chinese people then proceed to be racist towards Chinese people and even perpetuate the idea that Chinese people are ugly while contradictorily relying on Chinese beauty gurus for advice on how to look good. There is no cognitive dissonance for them though because they will just mentally relabel all those attractive Chinese people as "Korean" in their racist little minds.

Person 1: I love Korean and Douyin makeup.
Person 2: Why do you call the Korean makeup "Korean", but the Chinese makeup gets called "Douyin"? People will call Korean makeup, "Korean makeup" and people Japanese makeup, "Japanese makeup". But they always call Chinese makeup, "Douyin makeup" because they want to obscure its Chinese origins.

Douyin makeup by mallukaz August 23, 2023