An abbreviated term used by pretentious Pitchfork.com staff to explain that an artist's album or single has been placed on their Best New Music list.
So in making a video for "Otis", the BNM'ed single from their collaborative Watch the Throne album, they've recruited one of the greatest music video directors of all time: Spike Jonze.
by GoFlockYourself August 16, 2011
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