$19.99

A price stores use to trick people’s brains into thinking it’s so much cheaper than $20.00.

Customer1: okay, so there’s a box of frozen pizza for $19.99 and another one for $20.00… which one should I buy?

Customer2: you should definitely buy the one for $19.99! It’s cheaper, so you can save your money!

Customer1: omg thanks!!

*the cashier snickers while hearing their conversation*