There is truth and smart truth. In a media-saturated world where each word is parsed by many looking for scandal, it is more important than ever to tell the smart truth. Lawyers, especially criminal law lawyers, understand the difference.
“Coca-cola proudly announced some years ago that it was introducing vending machines that would raise the price of their sodas when the weather got hot. The announcement was widely panned in the media—just when a consumer needed a break most, the company would be raising its price. The smarter play and the smart truth would have been an announcement that the company was introducing vending machines that lowered the price of their drinks when the weather got cold. It is the same thing yet it isn’t—the smart truth would have had radically different (and much more positive) PR repercussions. The end result—the vending machines never left Coke labs…”
by ProfBruce October 31, 2009
Get the Smart Truth mug.by bosco wordsmith February 4, 2010
Get the Smarcasm mug.Related Words
smartass
• smartassery
• smartard
• Smartarded
• smartassism
• Smartasstic
• smartassedness
• Smartacles
• Smartacus
• Smartasm
"I got a smartee from this college chick yesterday man."
"Ohh yeah? im bout to get one to, forget studying ima get real knowledge"
"Ohh yeah? im bout to get one to, forget studying ima get real knowledge"
by Young L.D.B March 16, 2010
Get the Smartee mug.by theshortoneisawesome June 1, 2010
Get the Smart Ass Red-Head mug.by paw16 July 21, 2011
Get the shartalicious mug.
Get the Smart mug.A way adults say "smartass" in front of kids when they don't want to swear (mostly used by teachers)
by Epic9YearOld March 22, 2019
Get the Smart Owl mug.