The term has been used as a code when a hot girl is near to avoid her suspicion while you talk about her. It is implied that you are talking about her, but she just thinks you're talking about someone's mom.
Constantly checking statistician NateSilver's 538 blog on the state of the U.S. presidential race, to see which candidate appears to have the advantage at any given moment.
"You've got to stop checking that site every five minutes. You've gotNate Silveritis."