Typically this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than attacking the substance of the argument itself. This avoids genuine debate by creating a personal attack as a diversion often using a totally irrelevant, but often highly charged attribute of the opponent's character or background. The most common form of this fallacy is "A" makes a claim of "fact," to which "B" asserts that "A" has a personal trait, quality or physical attribute that is repugnant thereby going entirely off-topic, and hence "B" concludes that "A" has their "fact" wrong - without ever addressing the point of the debate.
"you are such a Shmuley". "you are acting like a Shmuley". "He/she is being a Shmuley". "They Shmuley everytime"
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A person in a relationship, most often a male husband, who acts exactly the way their significant other wants, without the significant other having to ask them or teach them. These actions are so perfect that they cause the significant other to believe that the husband is fake and was created by some external force, as though part of a simulation.
Robert cleaned the entire house, did all the laundry, and baked cookies today, all of his own volition. He's a simulation husband.
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Moon: There is! That's kinda shmulamarced, dawg.
Moon: There is! That's kinda shmulamarced, dawg.
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