Internet content whose main purpose is to attract attention and encourage visitors to
click on a link to a particular web page. Ad blockers and a general fall in advertising clicks also affected the clickbait model, as websites moved towards sponsored advertising and native advertising where the content of the article was more important than the
click-rate from users of the website.
Chum boxes/chumbuckets are usually associated with clickbait, which they do, to some extent. "One
weird trick" is a form of clickbait advertising that has been common on the internet since around the late 2000s. The formula used in the advertisements was first applied to weight loss products but has since been extended to cures for problems including hair loss and
diabetes. Yellow journalism and the yellow press are
American terms for journalism and associated newspapers that present little or no legitimate well-researched news while instead using eye-catching headlines for increased sales. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. Sensationalism is what clickbait is.
"THIS WILL CHANGE YOUR EYE
COLOR..." is a title that is misleading clickbait. "Top 10 <whatevers> that exist in real life!' is clickbait that
may include Pokemon as a
object. Pokemon are not real, hence the title is misleading.