When non-queer person/people use queer-coding/queer asthetic/rumors-about-them-being-queer to relate to and profit off of queer community is known as queerbaiting.
queer=queer community; -baiting=making profit off of it.
1There are non-queer people in hollywood who are queerbaiting.
Making two characters act gay for each other for 5 seasons then not let them get together. Suspected to be the Duffer Brothers' favourite pastime. E.g. BYLER
When you're watching a show that only has cishet couples, but you ship the gay couples that you see, even though you know they will 100% not become canon.
Man, this show is so straight but the chemistry between the girls is amazing!
It's consensualqueerbaiting, consent is what matters