off-branding

Off-Branding

A contradictory version of one's brand, purpose, company culture or message that causes the consumer to see the brand negatively. Loss of consumer credibility based on a company’s internal management style.

The ABC Company presents itself as having a great company culture but has a 43% turnover rate due to

internal off-branding practices.

by MakeItPlain April 29, 2021

branding

A marketing goal and methodology which involves elevating hype over substance; of imparting great value to the name whether or not the thing so named is worth anything at all.

Coca-Cola and Pepsi are successful examples of branding, even though the value of soft drinks and preferring one over the other is debateable.

by Songspirit May 1, 2006

Brandan

Brandan is guy who is very sweet, all though he loves his video games, which can cause him some problems. His friends are fun to be around, and are kind of hilarious. Brandan is a hot and generous person you all wish you could be him because 1) he is always looking good no matter what 2) he has a hot girlfriend and 3) he is amazing in bed.

He doesn;t need exapmles I think you understand clearly what Brandan is!!!

by no where in June 14, 2008

branding

Any marketing idea that involves large amounts of money and no measurable returns.

Eric is a master of branding.

by Alligatorman September 26, 2005

branasia

Branasia is a fun loving cousin.She is very pretty.When she get turnt she up there ain’t no stopping her she is a amazing little girl to be around

Girl:You know Branasia

Girl #2:Yea .Where she at?
Girl: ion know she the life of the party

by Shoe tie June 17, 2018

barbadian

a person from barbados

jim- hey arnt u a barbadian?!?

molly- ya im from barbados how about u?

jim- o im from wisconsin

molly- o ok

by ashgab August 6, 2008

Franadian

What comes when a French person, and a Canadian person breed, creating the perfect human being, spiritually, physically, and mentally, known as the Franadian. It is unknown why, but some of an accent they can call upon on will that resembles a German and Russian accent. Their roaming grounds is a mythological land known as Franada.

Girl: I dont know if I wanna date him...hes just not good enough.
Friend: but....HES FRANADIAN!
Girl: OMG he is? Franadians are hot!

by Easybutton90888 January 10, 2010