also
false-advertising or false advertise n. Relates to instances on the
internet (particularly, but not limited to gay culture) where
non-desirable looking persons promote extremely favorable images of themselves, or others, in an effort to lead the viewer into believing that that is how the sender looks on a daily basis.
I went all the way across town to hook up with that
guy last night because he wanted me really badly and looked really
hot online, but when I got there that fugly slut opened the
door and scared the crap out of me. I told him to stop false advertising and put up some pictures that looked like him and less like Ashton Kutcher, then I went home.