A sarcastic remark saying you don't care. Usually said after someone says something incredibly stupid or random. It originated from the movie "Arthur" where Arthur tells his valet, Hobson, he's going to take a bath. Hobson, not caring, says "I'll alert the media."
Arthur: Hobson
Hobson: Yes, Arthur Arthur: You know what I think I'm going to do?
Hobson: What, Arthur
Arthur: I'm going to take a bath
Hobson: I'll alert the media...
The 'I love you text' craze was inspired by the greatest website on the planet, MyLifeIsAverage. MLIA-ers around the world have been inspired to send texts to random numbers simply stating, "I love you." Genius.
The original MLIA post that began the I love you text craze: "Today I got so bored that I text "I love you" to a random number to freak someone out. I was sent a reply message saying "I love you too". I felt beaten at my own game. MLIA."