PUBG and similar games are called “chicken-eating games” in China and winning in them is called “eating chicken.” It’s fairly common to see ads referencing eating chicken.
(Ad from AliExpress) Bone conduction bluetooth headset. "Senseless delay. You can eat chicken with it" Play chicken eating game and other games wirelessly.
by Reggie the dog March 26, 2023
Get the Chicken eating gamemug. by Alexa Jannett October 20, 2021
Get the Eat Chicken You're Gaymug.