Trust the funnel

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.

“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”

by media jargon October 24, 2024

Quadruple Butt Funnel

(noun) A more severe form of punishment for Butt Funnel. To be reserved for the very worst of offences.

Your offence is so heinous, you have been sentenced to a... Quadruple Butt Funnel

by Knight57 July 05, 2016

Cool ye funnel big man

A quote that was said by Donald when Gordon was trying to get through the line in Emily in the middle.
(try saying this in scottish accent)

Gordon: Get out of my way! You're holding up the express!
Donald: Alright. Cool ye funnel big man.
Gordon: Oh the indignity...

by Nick_Aviafox January 11, 2020

funnel text

Simulatiously texting a large number of women to whittle down the responses with the end goal of having selfish one-sided sex with a responder.

I was funnel texting last night....got 5 responders and ended up shagging Jessie again.

by Famous Reekie January 01, 2017

Drone Funnel

A device that is used for guiding a drone's payload from the exterior of a home or business into the interior. Often on a recipients roof or the exterior of their home or business.

The package got stuck in the drone funnel.

by dave_train September 06, 2016

mud funnel

another word for the asshole

yo this bitch was a total freak last night , she wanted me to choke her and talk all sorts of shit to her while we were banging ... then .. then !! she let me hit her in the mud funnel

by voodoo4426 November 01, 2011

Funnel dropper

A term, commonly used within sales, for somebody you have been working with a long time that finally pans out.

You can’t count that person for this month, they’re a funnel dropper.

by TeamHellYeah November 28, 2017