An event, meeting, happenstance, occasion or other occurrence that warrants a vague reference or subtle deception when somebody asks about it. Often used during phone conversations when one person is in a place they shouldn't be.
"Where were you last night? I called you like, I don't know, 15 times!"
"Well, I had this whole schmagoola over at Lenny's place, and I couldn't tear myself away from it, babe, y'know?"
or
"Yeh, ma, it's fine... No, just another one of their schmagoolas, nothing in particular, some wine and cheese, the usual pack of twead-coated sycophants" (He's actually at a strip club doing lines in the bathroom)
Schmagooglians (sh-mah-goo-glee-ans) /noun/:
1. Useless or unnessicary decorations on a bag or item of clothing.
2. A collection of small, random items, often cute and shiny.
3. Used to describe the unknown contents of an item
1. " Oh, I don't like that jacket with the sequins, charms, pom-poms and embroidery...far too much schmagooglians for my taste.
2. She likes to collect buttons, paperclips, pebbles and other schmagooglians.
3. I sure love these cookies, I don't know what kind of schmagooglians they put in it but I'm sure hooked on them!