Short for "business to business". This is a type of enterprise which sells products or services not to consumers and the general public, but other establishments.
Your ad campaign seems sound, but is it really appropriate for a b2b?
"Business to Business" -- used to describe companies that primarily provide products or services to other companies, as opposed to individualconsumers.
"Ikon Office Solutions is a b2b copier distributor. They service the copier in my office."