A saying created by Canada's Queen's University students to be used against rival Western University students. The letters are switched from Fuck Western so that it could be placed on shirt and sold around campus.
Term used oftenly in the Plano, Texas area to describe the rivalry between the Plano Wildcats and the Plano West Wolves. Those who favor Plano Wildcats use this term instead of saying "Fuck West" they say "WuckFest" or "Wuck Fest"
Person A: "Hey, are you going to the Plano football game tonight? its Plano vs. Plano West."