When you give your phone number to someone through an online dating site, and they send lots of multimedia messages, depleting the data on your phone plan.
That guy from plenty of fish sent me memes every time he texted me today, and I've already used 90% of my data- total data rape.
When someone is ridiculed for taking up an unnecessarily large portion of a shared data plan — ex. a phone family plan, a shared file system at work, etc.
Bridget was subject to data shaming at work after our boss realized she had been hoarding 9 GB of high-resolution photos in her inbox.