Prototypical mall store for the middle/upper class WASP and/or
preppy. Unfortunately, Abercrombie isn't just a store, but more of a national phenomena now thanks to popularity on
TV shows such as Laguna Beach and The Hills. Known as a haven for stuck up, Tanorexics with fake designer bags and huge sunglasses. Abercrombie uses a very effective ad campaign which targets the reality show generation of trendy whores and faux-
hawk sporting douchebags.
All of their clothes consist of a "worn" and fake vintage look which makes insecure teens feel
like part of the "in" crowd without even having to try. Alternatively, hordes of abercrombie polo-wearing douchebags can be spotted at bars across the nation trying to pick up on anything with a pair of
tits by acting in a loud and obnoxious manner. This is usually quite humorous because Abercrombie's
ads consist of blatantly homo erotic pornography.
Abercrombie is seen as a drain on our cultural
society, because it provides a uniform for what the corporate mainstream deems "cool" and acceptable. Abercrombie wearing
people are usually the first to stick their noses up at anyone with even a hint of individuality. Their clothes are often seen as blatant hypocrisy because even though, despite being fairly expensive, they come with a pre-distressed or ripped design, which could be easily duplicated on one's own, or by finding a similar product at a thrift store. In other
words, uncreative
people need a store to make their clothes "unique" for them.
Abercrombie is often hated on by the
Hot Topic crowd, because of culture clashing, but
Hot Topic employs the same marketing strategy, only to a different social subculture.
Although Abercrombie clothes are relatively boring, and forgettable, they are not usually of low quality. The disdain for the store has more to do with the
preppy, snobbish, suburbanite, slutty, douchebaggedness attitude and lifestyle that goes with them.
