It doesn't exist. It's only an immaginary place located between Narnia and Neverland. Some crazy people said they've seen it sonewhere in Italy. In facts, the word has the same steam of Molisn't, that says it doesn't exist. The population is made for 65% by unicorns, killers, Nicky Minaj and Santa Clauses. The resting 35% is made by Napoletans (see terrone). This word is used to talk about nothing or nobody.
When an upcoming game that looks like it has endless potential hypes one up enough to buy said game on day one.
However, when the game actually comes out, it ends up having considerably less depth than developers made it seem.
Originating from the gaming "visionary" Peter Molyneux and many of his games such as Fable, where he commented that "You could do ANYTHING." which turned out to be completely untrue.