A sound call used by members of Dollarama-themed Facebook groups, to identify other in-group members whilst shopping at the
popular Canadian franchise.
Meant to resemble the sound of a
crow call, one group member will cry "caw caw" while at Dollarama. To which, a passing by member, upon hearing the call, will then reply with "caw caw." This exchange indicates the presence of fellow group members.
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The term originated in the late 2010s, from Dollarama-themed Facebook groups. It was popularised during the
2020 Coronavirus pandemic, when membership to these groups increased as a result of Canada-wide lockdown orders.