Skip to main content

Euphemism Treadmill

A euphemism is a term or a phrase used by individuals to refer to a controversial topic as overwhelmingly inoffensive as possible, as opposed to being politically incorrect (aka "enthusiastically offensive").

Unfortunately, the overuse of a euphemism will eventually devolve its meaning to the extent that itself becomes politically incorrect and will have to be replaced with another euphemism. This is a sociolinguistic phenomenon to as the "euphemism treadmill".
The term "mental retardation" was once a euphemism and politically correct term used to describe stupidity. The previous term was imbecile which was an actual medical category which comprised of idiots (IQ 0 to 25), imbeciles (IQ 26 to 50), and morons (IQ 51 to 70).

Over time, mental retardation and its associated verb "retard" became as corrupted as "imbecile" and "idiot" and was eventually replaced with "intellectual disability". It is now only a matter of time when being "disabled" is offensive and once again, slides down the euphemism treadmill.
Euphemism Treadmill mug front
Get the Euphemism Treadmill mug.
See more merch

Treasure 

Treasure, one of the best kpop group of 4th generation. Composed of 12 dancers, 12 vocalists, 12 rappers, 12 producers and composers, 12 humble and kind boys. Called as the Global Super Rookies, Monster Rookies, Super Rookies, Biggest Rookie Group. A half million seller group in just two months of carreer.
Treasure, best boys and deserve all the love in the world.
Treasure by trsrbstbys October 18, 2020

jerky treats 

n. Hand jobs. Term first heard on C.S.I. on 1 Feb 2007. Plays off the phrase jerk off, while managing to sound innocuous--like a dog treat.
"Did you have sex with the clients?"
"No, just jerky treats."
jerky treats by SkidMarkyMark February 6, 2007

frosted kitty treats 

Cat poops covered in kitty litter, primarily those found and eaten by your dog.
I wish my dog would stop eating frosted kitty treats. I keep finding little trails of gravel leading to my dog with bad breath.

Turbo charged tread mark shit

A shit so powerful it perminatly stains the toilet bowl.
"I'm bout' to take a massive turbo charged tread mark shit." -said shortly before absolutely destroying the local Ikea toilet display.

treasure 13 

- YG Entertainment's 4th boygroup who is about to shake the world
Treasure 13 is 2019's rookie of the year
treasure 13 by xoxocmg April 19, 2019

trendsetter 

To start trends , make everyone wanna be like you , have other individuals copy what you do
Yo did you see Jalyn’s Instagram picture with the shades ? She’s a whole trendsetter.
trendsetter by Jdiior_. July 22, 2020