Description given to an all male Tory leadership contest, where the candidates try to impress voters at conservative hustings by trying to out do each other by trying to be bigger and better than each other on all subjects.

They may be impressive at hustings, but the general public find it sad and embarrassing
"Boris and Hunt have turned this leadership contest into a Willy waving contest" - Emma Barnett, BBC 5live
by Charno July 2, 2019
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