A "schlemiel" is the guy most likely to spill the wine at dinner.
A "schlemazel" is the guy most likely to have the wine spilled on him.
And the "nudnick" is the guy most likely to ask (in a nasal voice), "Gee, what kind of wine was that anyhow?"
A magazine filled with hella expensive stuff no one would use in real life. The magazine was created for billionaires and rich, ass white people to spend the extra million dollars they find between their couch cushions on.