The place to go when an entity (generally a corporation) needs to master the art of putting air when it doesn't belong.
Lay's potato chip bags are mostly empty and most of the volume of the bag is air
Person A: "What's up with this cereal? Half the box is air! Fuckingplastic waste!"
Person B: "They studied at Lay's University and learned the art of putting air where it doesn't belong"
The sex you get after spending $1209457863145 on your wife/gf or being extra sensitive or cuddly or whatever on Valentine's Day.
I bought my girl two dozen roses, some diamonds n shit, a pajamagram, and all this other gay stuff but I got the Valentine's Lay afterwards which was def worth it.