The Jungkook Effect describes what usually happens after Jeon Jungkook of BTS mentions certain products or objects he uses which leads to them being sold out or generally to an increase of their consumption/popularity
Jungkook posted a picture of milk with a quote from their single Dynamite which increased the milk consumption in the US by 1.62% - the Jungkook Effect is real!
by cupofmilk September 6, 2020