n.
1. A retail culture based on point-in-time release of merchandise at limited volumes and at prices low enough relative to the secondary market to enable immediate sellout and hype.
We made extra cash hypebeasting limited-run shoes that we bought at the drop
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".