Someone who does not wash their bellend as often as they should,
He had a cracking cock but when i went down it turn out he was a cheese merchant
by Blowfelt January 23, 2015
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Used to describe someone who uses lame and unoriginal tactics that are neither honourable nor thoughtful to win battles and severely implies the person merely copied from another.

This word is especially used in the online gaming community.

Can also be used to describe hackers or other such dirty plays when not referring to gaming.
"I just pwned that damn cheese merchant's butt, he didn't even change the tactics at all, it was easy to predict him"

"Look at all those cheese merchant's on the english team, no wonder they win sometimes in football, how disgusting!!!"
by JJWolf June 18, 2006
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