When a song or track you like has been so
overplayed you begin to dislike or hate it. Also happens to the song you choose as your alarm.
Named
after the producer Julio Bashmore, as his track 'Au Seve' became horrendously
overplayed on Radio 1, turning love for the track into hatred.
Alex: "I really like Daft Punk's 'Get Lucky' but I think it's already
suffering from the Bashmore Effect"
Sam: "Yeah
I hear you… Nick Grimshaw played it twice this morning when I was
getting ready"