advertisiment + game = advergame.
typically an on-line browser based game that is branded and promotes a company, a product or service and is free to play. A fun form of permission-based advertising.
typically an on-line browser based game that is branded and promotes a company, a product or service and is free to play. A fun form of permission-based advertising.
by Rob April 19, 2004
Advergames represent the future of advertising. As TV advertising is dying and the Internet is overtaking, advergames are the future. Advergames consist of a funny or addictive game with a brand behind them, which users will want to send to their friends. Advergames are a sure, fast way of attracting thousands, if not millions, of users to your company/website.
Matmi.com are well known for their ground-breaking, award winning Advergames, such as Cow Curling and Funky Disco Zombies.
by www.matmi.com November 21, 2006