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Definitions by www.matmi.com

Advergame 

Advergames represent the future of advertising. As TV advertising is dying and the Internet is overtaking, advergames are the future. Advergames consist of a funny or addictive game with a brand behind them, which users will want to send to their friends. Advergames are a sure, fast way of attracting thousands, if not millions, of users to your company/website.
Matmi.com are well known for their ground-breaking, award winning Advergames, such as Cow Curling and Funky Disco Zombies.
Advergame by www.matmi.com November 22, 2006