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Wards Lady

Idealized non-regional non-ethnic young to mid-aged housewifey type often seen and heard in corporate advertising?

From old Montgomery Wards department store jingles and ad campaigns.

OMFG the Montgomery Wards Lady is now shilling those DVD rental kiosks!!!!!

You can't DVD smarter!

by She Snailie _@_v September 23, 2004

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