Terminal Wokeness 

Terminal Wokeness is the state of a company franchise or product that becomes so Woke that it has lost and or abandoned what fans and customers formerly found appealing about it.
Terminal Wokeness exists in an era where more and more Western companies became Woke and this causes those that are or were so invested in the company product or franchise to vote with their money or vote with their feet and leave. This led to observable losses in the company or mass abandonment or rejection of the company product or franchise by current and or former fans and customers.
Sometimes known as Get Woke Go Broke.

Terminal Wokeness describes to the fan and customer that the company franchise or product would rather push "approved" politics ideology and world view such as Social Justice Feminism and Political Left, over making a good product tv show and movie telling a story or improve upon what they have already built.

Terminal Wokeness: When something becomes so Woke that it can no longer return to what it once was.

Terminal Wokeness by Bejimo October 15, 2019