Deliberately engaging in a lame or boring activity (e.g. watching a terrible movie, going to a wedding reception for people you don't like, or attending a
Coldplay concert) for the
express purpose of making fun of said activity. The television program Mystery Science Theater 3000 had the bad movie version of this down to a science. Simply, the
opportunity to snark.
The matching
questions on that
dating site are terribly inane but answering them provides plenty of snarkotunities.
I was pretty confident that "Zombies! Zombies! Zombies!" would be a crappy film, but the snarkotunity
potential was too high to pass it up.