1. A feeling of disturbed surprise resulting from sheer stupidity.
2. A feeling of reassurance, embarrassment and shame because of realization of one's own stupidity.
3. Use as all-purpose word in awkward situations when one does not know how to react.

The pronunciation devides into two parts:
1. {ʃ} (hold for one to two seconds) and 2. {ɒk} (release as if it were a rubber band)

Origin: Germany

When you eat dirt for the first time and leave your family to build a shack in the woods

a chick magnet, ladies man, or sex god.

The kind of surprise you get that causes a slight Germanic accent to be startlingly appropriate. Such as walking into your house and finding your spouse curled up with German erotica by the fire

russian beauty, complete with a russian booty (;