A term to describe a perfume enthusiast who becomes irrationally convinced that a fragrance has been ruined by reformulation, despite the fact that most changes are so subtle they’re imperceptible. After years of chasing discontinued versions and overspending on aged perfumes, they ultimately realize the differences were exaggerated—or entirely imagined. In reality, vintage perfumes only smell noticeably different when they have gone rancid with age. The term critiques the pseudoreligious obsession with reformulations and the belief that modern perfumery is inherently inferior to the past.
The term combines “reformulation” with “oomfie,” a Twitter slang term for “one of my followers” and was coined by Jack Mason of The Perfume Nationalist Podcast.
The term combines “reformulation” with “oomfie,” a Twitter slang term for “one of my followers” and was coined by Jack Mason of The Perfume Nationalist Podcast.
Person A: It's worth hunting down an older bottle, from what I heard the new formulation is much rougher and screechier compared to the older one.
Person B: Bro, don't be such a reformuloomfie. It smells the same.
Person B: Bro, don't be such a reformuloomfie. It smells the same.
by mattblac February 04, 2025