Reconsentification 

The critical and often chaotic process in which a company, especially a large corporation, seeks to obtain new GDPR consents from its users. This usually triggers a corporate shitstorm of epic proportions, as failing to manage it properly can lead to catastrophic consequences. Think of it as the GDPR apocalypse, where inboxes are flooded, customers are confused, and the legal team is on the verge of a collective breakdown.

"Our company is undergoing reconsentification next week, so brace yourselves for the inevitable shitstorm and stock up on coffee and aspirin.

Reconsentification by Karel Kaufman May 29, 2024