The latest film from the Disney Pixar studios, characterised by the fact that on the advertising the title is
spelt phonetically as an insurance policy against the average
American thinking it's a foreign film.
Average
American 1: "Shall we go and see Ratatouille"?
Average American 2: "Hell no. That must be a foreign movie with those
gay subtitle things. If I wanted to read I'd stay at home and look at a
book... Oh hold on I forgot, I can't actually read."