McNeff effect
(noun)
muhk-NEF ih-FEKT /məknˈɛf ɪˈfɛkt/
1. When your own wrongdoing is exposed, but instead of owning it, you double down with lies, false accusations, and injustice- until the whole internet turns against you.
2. The phenomenon where bullying, silencing, and swatting the "little guy" into giving up their cause backfires and leads to loss of profits, tainting of the brand, screwing franchisees, and the ultimate demise of a company.
muhk-NEF ih-FEKT /məknˈɛf ɪˈfɛkt/
1. When your own wrongdoing is exposed, but instead of owning it, you double down with lies, false accusations, and injustice- until the whole internet turns against you.
2. The phenomenon where bullying, silencing, and swatting the "little guy" into giving up their cause backfires and leads to loss of profits, tainting of the brand, screwing franchisees, and the ultimate demise of a company.
Instead of keeping the collection and silencing Ben, the mystery company unintentionally created the MCNeff effect, drawing millions of YouTube views and support to those that were wronged.
Franchise owner: Do you think that by doing the chicken dance the McNeff effect would disappear?
General public: No man, their response reached the point of no return when they attempted to kill Ben.
Franchise owner: Do you think that by doing the chicken dance the McNeff effect would disappear?
General public: No man, their response reached the point of no return when they attempted to kill Ben.
McNeff effect by Brick_by_Brick July 26, 2026